| Stalking the only afterhours
around.
The capital city of Iowa
is peculiar, with flourishing suburbs and a downtown area
that has just started showing new signs of life. Due to a
law that was passed in the early 1990’s banning any
organized dancing after 2am, there is very little clubbing
going on here. But Club AM is the only venue that is allowed
to remain open past two in the morning.
Club AM got around the restriction by lobbying the city, and
by charging an annual membership fee of $25 for the privilege
of entering with up to three guests, as well as bringing in
your own alcohol (the club has no liquor license). Club AM
also charges an individual cover at the door which members
and guests still have to pay.
As Des Moines’ only afterhours dancing location, Club
AM shares a warehouse with another club next door known as
Statik, which operates during regular bar hours. AM opens
at one, and the music continues until five. The radio spots
claimed that everyone was partying there after all the bars
closed, and that they played the latest house, trance, and
techno.
Stalker #1
Upon entering Club AM, I found I had to be a member or a guest
of a member to get in. One friend offered to let us in on
his membership card, but we ended up finding temporary membership
cards at other clubs and bars in the area. These were valid
for one night only, so we used them to get in.
Since there is no alcohol here, you have to bring your own
drinks. All kinds of people are walking around, carrying their
6 packs and mingling. The bars sell energy drinks, soda, and
pizza for those who are hungry after hours, and there is a
cage right above the bar for those who want to dance. The
sound system and lights were both very good, though I was
left wishing for a massive disco ball, instead of the two
medium-sized ones. For the size of the place though, the lights
are impressive, and consist of numerous spots and cans, moving
yokes, gobos, a large laser, and some patterns. A mirror covers
the entire wall and gives a feeling of spaciousness to the
dance floor.
Music-wise, however, I was a bit unimpressed. The DJ’s
did not feed well off the crowd, and the music selection and
mixing were poor. The music consisted of Top 40 pop, high-energy
techno, and some mainstream chart urban music to pander to
the crowd when nobody moved to the dance music. There was
no good house or trance being played. Most people were not
dancing anyway, but standing around and drinking. It was something
to do instead of going home at two, but it wasn’t the
exhilarating experience we thought it would be.
Stalker #2
I was excited to see this dance club, though I was a bit intimidated
by the bad-boy-wannabe attitude of the door staff. Walking
in, I saw a small non-descript lounge with leather couches
to my left. In the main room (which is practically the only
room in the place), I could feel the music pounding, so that
was a good sign. I was really appalled by the interior décor
though, which consisted of standard stools and high tables,
as well as some metallic chairs and tables. The walls were
covered with simple isosceles triangle patterns, barely visible
under small gooseneck lamps attached to the walls (the kind
you would use to light a DJ booth). There were two pool tables
in the corner, and a window for serving food (which was closed
– they just had pizza at the “bar”). And,
there was no liquor for sale here, just energy drinks, juices,
and water.
There were no comfortable places to sit down and chill out,
except for the lounge near the front. The rest of the furniture
was very non-descript, and the sparseness reminds you that
you are in a warehouse. Restrooms were somewhat acceptable
– they actually had soap dispensers, which was a rare
observation in this town. Another good thing was that the
club was not too dark, as some places are. The DJ booth looks
spacious and decently equipped.
Overall, I thought Club AM was a good idea, but it needs more
in terms of offering that surreal clubbing experience, especially
at an hour when most people here are used to going home at
bar close. The name is kind of cheesy too, but they seem to
get away with it here. If I’m ever in Des Moines again,
I might come back, but I do hope they make some significant
changes by then.
Stalker #3
I’ve lived in Des Moines for only four years, and in
that time I’ve seen some terrible ideas for clubs. Places
open and close all the time because they’re not done
right, and only the oldie bars with pool tables and jukeboxes
remain. For young professionals, there are few clubbing options,
so I was excited when the idea for Club AM first came out
- a club that is allowed to open after everywhere else closes!
It had never been done before, and the opening night there
was packed, with lines all the way outside.
Though it’s a pricey venue compared to other places,
we went to Club AM because there was nowhere else to go. We
paid for our memberships, plus door cover. The door personnel
were generally unpleasant, but then the owner welcomed us,
gave us wristbands, and invited us to have a good time. The
place is spacious, but it doesn’t feel like it’s
being used well. It has this atmosphere of feeling very exposed
in a big room. The B.YO.B. policy is kind of nice because
it means people save on their drinks, but it’s really
strange watching people walking around with beer cases and
bottles of liquor.
I enjoyed the strength of the sound system (though sometimes
it felt a bit too loud), and the lights were pretty good.
Not sure about that huge mirror covering the wall, though.
The DJs did not seem to have much patience with their mixes
as they would sometimes throw a song on mid-verse, and it
felt silly when they would play some really ridiculous song
like “Brown Eyed Girl” after cheesy mainstream
urban music. The hip-hop they played was not very genuine,
nor was the house. Musically it’s a lot like any other
mainstream bar in the area, and guest DJs are generally not
welcome, so it is very predictable. However, AM is a nice
place that can build a following with time and effort.
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