
Jet’s main dancefloor dazzles
with EAW Avalon subs at back and Traxon video projections overhead.
New sound boxes
land on the Strip.
By
Linda Seid Frembes
Photos by Dana Anderson, Allen Photo Diversified
It’s no secret that Las Vegas has become a destination
vacation for more than just the rich or the old. Pretty people
from both coasts clog the Strip after dark and jockey for position
at the doors of exclusive clubs to see and be seen. At the Mirage,
the vintage hotel resort is adding to the enticing ambiance
with the opening of Jet, its first-ever nightclub.
Since the closure of the Siegfried & Roy show in late 2003,
the Mirage has undergone a transformation to reclaim top footing
in Vegas’s nightlife scene. To ensure their success, they
called in the big guns. Andy Masi and Sean Christie, managing
partners for the Light Group (known for Mist Bar and Lounge
at TI, Light at the Bellagio, and Caramel Bar and Lounge at
the Bellagio), developed the concept for Jet; designer Jeffrey
Beers gave it a sleek, modern look; and John Lyons (avalonsound.com),
of Avalon fame, was tapped for the audio, video, lighting, and
special effects design. The roots of Masi, Christie, and Lyons
go back to Boston, where the Light Group partners once worked
as club managers for Lyons.
“People around the world know Light at the Bellagio, so
the challenge with Jet was to blow people’s socks off,”
says Christie. “Jet offers great service combined with
state-of-the-art technologies.”
At 15,000 square feet, Jet boasts three rooms, each with its
own dancefloor, DJ booth, and sound system – not bad considering
the space was once 150 offices for Mirage’s accounting
department. The Light Group worked with MGM Mirage’s in-house
architects on every detail, from setting proper seat heights
(by determining the most comfortable spacing between knees and
table) to developing a layout that promotes good flow.
Lyons also worked with the architects on acoustical touches.
“You really can’t design a sound system to play
a specific kind of music,” he explains. “Rather
than try to achieve this, I just designed a system that sounds
good and tailored the mixers based on the music type.”
The house room is equipped with a UREI 1601S two-channel digital
DJ mixer, the rock room features a Rane MP44, and the main hip-hop
room features the new battle – style Mackie d.2 digital
mixer.

Jet’s softer side.
Goldie Box
Jet is a unique beast in Vegas, not only because of its location
and offerings but also for the custom product rocking the
main dancefloor. The club features the Avalon DCX loudspeaker,
a custom product built to Lyons’s specification by EAW.
Lyons worked with EAW’s engineering and product development
teams for several months to produce the DCX, a box that incorporates
EAW’s AX series CSA technology as well as elements from
the Avalon series DC1 and DC2 loudspeakers. The DCX also features
a new enclosure shape and grill design made specifically for
Lyons. “The DC2 is a nice size but was not enough output
for what I needed,” he notes. “The DC1 works well
but only in a big room. The DCX is a hybrid. Compact, but
high output.”
The six DCX boxes are augmented by a total of eight EAW Avalon
DCS2 subwoofers built into soffits on each side of the dancefloor.
Lyons made special arrangements with Rich Frembes and Jamie
Anderson of EAW’s product development team to properly
tune the system. The duo used the board processing capability
in the club’s Crown ITech amplifiers to create a quasi-hypercardioid
sub array pattern to restrict the low end energy and lessen
the spillover from the dancefloor into the bar area.
Away from the dancefloor, Jet offers rich, powerful sound
without a lot of boxes thanks to the JL12, another custom
product developed by Lyons and EAW. Three dozen JL12 custom
12-inch coax ceiling speakers are installed over the two bar
areas in the main room and used as the main PA in both side
rooms. The ceiling speakers go along with the club’s
clean lines and modern décor. “When not on a
dancefloor, you need surround sound. To do so, you need lots
of boxes, but you can also run out of space and money in a
hurry,” says Lyons. “I previously used an 8-inch
coax device but it wasn’t enough output for Jet. With
the JL12, I developed a box that is invisible to the eye but
keeps up with the dance system. The room is heard but not
seen.”

Jet’s booth is a
DJ’s Mt. Olympus.
Love The DJ
Any club worth its weight in salt must also consider the needs
of its DJs, so Lyons designs DJ booths that are user-friendly.
“Jet’s DJ booth is close enough to the floor to
feel the vibe without getting bumped or bugged with requests
all night. A lot of clubs spend a ton of money on the furniture,
bars, lighting, and sound, and then put whatever was on sale
in the DJ booth,” says DJ Scotty Boy, who along with
Eddie McDonald, Neva, and Crooked is a resident DJ at Jet.
“I don’t know how many clubs I have opened only
to switch out the mixer or CD players in the first month.
The booth is very important to the DJ. Yeah, sure we can get
by with anything, but give us what we need and you will never
hear us bitch again!” To keep the residents happy, the
main room’s DJ booth employs two Avalon DC4s and an
EAW SB250 subwoofer for the monitor system.
Video Heads Up
“When I approached the design, I looked at it as a sensory
experience where all the elements are integrated,” Lyon
says. “For example, part of the sensory experience is
bass that goes through you but doesn’t fatigue you and
lighting that totally blows you away” Jet’s 15-foot
ceiling limited what Lyons could install. Instead of moving
structures and long-throw lighting, he was inspired to use
low-profile ceiling panels with individually addressable LED
pixels.
Richard Worboys, who works with Lyons at Avalon, as lead LD,
helped with the lighting design programming. Originally, Lyons
had fabricated his own LED panels but wasn’t quite satisfied
with the result. A fortuitous meeting between Worboys and
a lighting company called Traxon Technolgies (traxon-usa.com)
at PLASA has resulted in the coolest light show on the Strip.
Tony Carella from Traxon worked with Lyons to provide the
panels in enough time for some slight modifications. “Our
product hangs like a louver with grommets on the back,”
explains Carella. “We sent John the panels in advance
so he could modify to them flush to the ceiling on pipe rails.”
Each Traxon Tile 64 panel measures two feet per side, weighs
nine pounds, and features 64 tri-color nodes for a total of
192 nodes per panel. Multiply that by the 120 panels installed
at Jet, and you’ve got 23,000 individually addressable
pixels. Although the original intention of the Tile 64 product
was for low resolution signage or residential mood lighting,
it fits perfectly into the design and functions as Lyons envisioned.
Besides being capable of a stunning light show, the ceiling
can also function as a giant projector using a Hippotizer
media server.
“The biggest challenge was how to come up with a system
with that much DMX. We needed 60 universes of DMX, which is
pretty much pushing the limits of what’s offered,”
says Lyons. “We used a control platform from a company
in Germany called e:cue that can talk to that many universes.
Right now the ceiling plays video beautifully, but in the
future it will be able to talk to each pixel individually.”
In addition to the ceiling panels, Jet also has six High End
Systems Catalyst DL.1 automated lighting and video projectors.
The DL.1 functions as both a moving light and a digital video
projector for even more effects possibilities when projected
onto the room or on the ceiling panels.
The club opened on December 30, 2005 to rave reviews from
DJs and club kids alike. “Jet feels like the club was
built around the sound system,” added Scotty Boy. “I
love the overall experience. My biggest fear is getting bored
by playing at the same room every night, which is one of the
reasons why I accepted the offer. I can jump between any of
the three rooms if I feel like switching it up. All four of
the resident DJs can play all three rooms at any time and
kill it!”
According to Lyons, the key to the successful design is attention
to detail. “My inspiration comes from watching people
on a dancefloor and seeing what works,” he maintains.
“It comes from living it and knowing every aspect of
the business.”
jetlv.com
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Before Jet, this space
used to hold accounting offices.
AUDIO
House Room
22 - EAW CIS400 ceiling speakers
8 - EAW JL-12 coaxial speakers
2 - Crown Cts 4200 amplifiers
2 - Crown I-T4000 amplifiers
2 - EAW SB250 subwoofers
2 - Pioneer CDJ-1000 digital vinyl turntables
2 - Technics SL-1200MK5 turntables
1 - dbx ZonePro 1261 digital zone processor
1 - Mackie SRM450 powered speaker
1 - Rane Serato Scratch LIVE
1 - Urei 1620LE mixer
Main Club
16 - EAW JL-12 coaxial speakers
8 - EAW DCS-2 bent horn subwoofers
7 - Crown I-T4000 amplifiers
6 - EAW L8CX2X0 ceiling speakers
6 - EAW DC-X loudspeakers
4 - EAW DC-5 two-way speakers
2 - Behringer B-Control Fader BCF2000 fader panels
2 - Crown I-T6000 amplifiers
2 - EAW SB250 subwoofers
2 - Pioneer CDJ-1000 digital vinyl turntables
2 - Technics SL-1200MK5 turntables
1 - Allen & Heath Xone:92 mixer
1 - Crown CTs 600 amplifier
1 - Crown CTs 1200 amplifier
1 - Crown I-T4000 amplifier
1 - dbx ZonePro 1261 digital zone processor
1 - EAW DC-4 DJ Monitor
1 - Mackie d.2 DJ mixer
1 - Rane Serato Scratch LIVE
RR Room
12 - EAW CIS400 ceiling speakers
12 - EAW JL-12 coaxial speakers
4 - EAW SB250 subwoofers
2 - Crown I-T4000 amplifiers
2 - Pioneer CDJ-1000 digital vinyl turntables
2 - Technics SL-1200MK5 turntables
1 - Crown CTs 4200 amplifier
1 - dbx ZonePro 1261 digital zone processor
1 - Mackie d.2 DJ mixer
1 - Mackie SRM450 powered speaker
1 - Rane Serato Scratch LIVE
LIGHTING & VIDEO
House Room
18 - American DJ Accu Scan 250 scanners
2 - Martin Professional Atomic 3000 strobes
1 - American DJ M2020 mirror ball
Main Club
120 - Traxon 64PXL LED panels
24 - Martin Professional MAC 250 Krypton moving heads
12 - Martin Professional Atomic 3000 strobes
6 - High End Systems DL.1 digital video projectors
4 - Martin Professional MAC 550 moving heads
2 - ETC Source Four Zoom framing projectors
2 - ETC Source Four Jr. framing projectors
2 - Jem AF-1 DMX fog fans
2 - Jem ZR33 Hi-Mass fog machines
2 - Martin Professional Magnum Pro 2000 fog machines
1 - e:cue DMX lighting control system
1 - Edirol PCR-M50 MIDI keyboard controller
1 - Edirol PC-50 USB MIDI keyboard controller
1 - Green Hippo Hippotizer media server
1 - Kramer Video Matrix
1 - ShowCAD Artist lighting control system
RR Room
18 - American DJ Accu Scan 250 scanners
2 - Martin Professional Atomic 3000 strobes
1 - American DJ M2020 mirror ball
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